Guidelines - Product Store Images
- 1 Fantasy Grounds Storefront
- 2 Steam Storefront Image Requirements
- 2.1.1 Header image
- 2.1.2 Small Capsule
- 2.1.3 Main Capsule
- 2.1.4 Vertical Capsule
- 2.1.5 Page Background (Optional)
- 2.1.6 Screenshots
- 2.2 Steam Storefront Images for Bundles
- 2.2.1 Bundle Header* 707px wide x 232px tall
- 2.2.2 Header Capsule*
- 2.2.3 Small Capsule *
- 2.2.4 Main Capsule *
- 2.3 Required Publisher Support
Fantasy Grounds Storefront
Each product that we officially release on our storefront requires the following graphics:
Product Thumbnail - 1466 pixels wide and 2000 pixels tall. 72 dpi. WEBP format at high quality (60). Please do not upscale any images. File size should be less than 300kb.
To download the images, click the image first and then click the download button.
Please download the above template and use it for all covers going forward. Replace the image layer at the bottom with the product cover image, scaling it to cover the entire template. Some of the image may be outside the edges, this is acceptable as long as no logos or text are cut off. You can adjust the Fantasy Grounds logo background to fit with the product cover image. It's important that the color still stays dark enough to maintain good contrast with the logo. When finished, export to webp format with the above guidelines.
For those that do not have the ability to open Photoshop documents we also provide these PNG templates (To download the images, click the image first and then click the download button):
5-6 Screenshots - 1920 x 1080. 72 dpi. JPG format at high quality (60)
Good Screenshots to Use:
(Required) All screenshots must show the full Fantasy Grounds desktop (minus the menu bar and status bar and window frame)
(Required) One screenshot with the cover image opened and centered in the desktop
One or more images of maps showing line of sight, lighting, etc. (with NPCs placed on maps from an encounter)
An Encounter and map combo, possibly with combat tracker shown
NPC details and images, possibly with list of NPCs off to the side
Reference Manual with an interesting page shown. Use sub-windows to cover sensitive info from the module or to highlight something
Random tables, Loot Parcels, or Items of interest
Anything that is unique about the module that sets it apart from similar products.
Anything else you think is cool about the module
Other Screenshot Tips
Use the default theme for the ruleset whenever possible (exceptions are when the product itself contains a theme).
Have something interesting on each quarter of the image
Don't overload the screen and make it look too busy or cluttered
Take a screenshot bigger than 1920 x 1080 so you can clip the window frame off and be left with a final image that is 1920 x 1080.
Avoid stretching or shrinking the image along any axis.
Steam Storefront Image Requirements
Steam displays products in a number of different ways within their interface, on mobile devices, steam decks, etc. For this reason, they require a series of capsule images in different dimensions and orientations. In addition, they overlay the price, sale discounts, and other stuff on top of images. This means that there are areas of the image that must remain clear. Finally, there are restrictions on the amount of text and logos which can be present on any image. Since all images require a Fantasy Grounds Unity logo, this leaves room only for a single additional logo. If the additional logo contains text, it must be part of the title. The Fantasy Grounds Unity logo should not be moved or resized.
Screenshots - same as the Fantasy Grounds Storefront. No new images required.
header capsule (920 x 430) JPG
small capsule (462 x 174) JPG
Main capsule (1232 x 706) JPG
Vertical capsule (748 x 896) JPG
optional page background (1438 x 810) JPG
PSD files if you use those for the above images
PSD and PNG Templates
You can get templates for each of these capsule images here.
Warning
No text is allowed on capsule images that is not a part of the product title. This means we must include the Fantasy Grounds Unity logo and title as long as it matches the product title, but we cannot include other content such as the system setting or other branding info that is not part of the title. If some text is important enough to include on the image, it should be important enough to include in the title as well.
Steam Storefront Images for Bundles
Bundle Header*
707px wide x 232px tall
Design: This image should focus on the branding of your product. For best results, please use the same artwork that you use for any retail box or marketing and make sure the logo is clearly legible.
Usage: This image appears at the top of the bundle detail page on Steam.
Sizes: 707px x 232px.
Header Capsule*
460px wide x 215px tall
Design: This image should focus on the branding of your product. For best results, please use the same artwork that you use for any retail box or marketing and make sure the logo is clearly legible.
Usage: It will appear at the top of your page in the store, in the 'recommended for you' section, in 'grid view' in customers libraries in the Steam client, in browse views on Big Picture mode, and for daily deals if applicable.
Sizes: 460px x 215px (A '292px x 136px' image will be automatically generated from this)
Small Capsule *
231px wide x 87px tall
Design: These are small, so they should focus on making the logo clearly legible, even at the smallest size.
Usage: These are used for all the lists throughout Steam. Search results, top-sellers, new releases, etc.
Sizes: 231px x 87px (Two smaller sizes - 120x45 and 184x69 - are automatically generated)
Requirements: Small Capsule should contain readable logo, even at smallest size. In most cases, this means your logo should nearly fill the small capsule.
Main Capsule *
616px wide x 353px tall
Design: These should be designed to market the product. For best results, please use the key art and logo that is being used for any retail boxes or marketing. Do not include quotes, review scores, or awards.
Usage: These appear at the top of the front page.
Sizes: 616px x 353px
Required Publisher Support
In order to make clean capsule images for Steam, you will need a cover image from the publisher of the PDF. The cover image they provide should include a multi-layered image file with the background separated from any titles or logos. You may have to resize and reposition a title on the background in order for the capsule image to look good at the resolution required. In many cases, only a single logo will be allowed by Valve Software for Steam.
If you are requesting files from a publisher, make sure to request this as well. If you are converting your own content, then please provide those along with your PSD files for your cover. This will allow us to correct and resubmit any capsule images that are necessary in order to publish the content on Steam.